Content Aware is a collaboration collection with the Swedish brand Axel Arigato.

Inspired by Hongdae street style and placed in a neo noir cyberpunk world, the project builds on the brand’s street and sportswear DNA while exploring digital coincidence as a design tool.

The collection consists of athleisure driven silhouettes with prints and 3D printed accessories created using content aware techniques, allowing software and hardware to influence the final outcome. A strong focus on femininity through silhouettes, cuts, and refined details challenges the traditionally masculine codes of streetwear.